Careers

Senior Marketing Executive
Full time
Dublin, Ireland

We are looking for a dynamic, experienced digital marketer that will take responsibility for shaping and driving our B2B marketing initiatives. As we approach a time of rapid growth and market expansion, the right person will be driven, innovative and ready to own the strategy and implementation of marketing activities for the company, resulting in tangible growth for our business.

Responsibilities

  • Plan, develop and implement an effective B2B digital marketing strategy that is in line with the overall business strategy, reporting directly to the CMO
  • Execute targeted marketing campaigns across a broad range of marketing channels
  • Responsible for creating and launching new marketing campaigns in new regions
  • Focus on driving constant improvement in measurable marketing results (clicks, conversions etc.), optimising and adjusting all marketing activities to ensure maximum ROI
  • Define and track digital marketing goals to hit agreed digital KPIs
  • Provide weekly and monthly reporting of all digital activity to the CMO and Sales team
  • Own the relationship with the design agency to create relevant, engaging, multi-media content to drive marketing activity
  • Work closely with the product team to determine which new product features will drive impactful marketing messaging for our target audience
  • Generate consistent, qualified leads for the business
  • Responsible for driving brand awareness and maintaining the social media marketing for the business, including creation of relevant content and regular posts to boost engagement and drive traffic to website
  • Ensure all output respects brand guidelines

Must Have

  • 4+ years experience in digital marketing (some B2B experience preferred)
  • Experience creating and executing digital marketing strategies in all channels
  • Track record of delivering qualified leads for the business
  • Knowledge of Google Analytics, Hubspot, Adwords, LinkedIn Ads, etc.
  • Self-starter, proactive and innovative
  • Eagerness to have a direct hand in growing the company
  • Tech/SaaS digital marketing experience optimal

If you think you are a great candidate for this role please send your CV to us at info@id-pal.com