Marketing Executive

ID-Pal is a B2B company focused on providing businesses with a simple, secure and convenient way to verify their customers’ identity. ID-Pal is a fast-growing SaaS company based in Dublin and 2022/2023 will be a period of significant expansion for the business. We are looking for an experienced Marketing Executive to play a key role in driving this growth through effective marketing campaigns and lead generation. The ideal candidate will have broad marketing and comms experience, ideally in B2B/fintech/regtech. They will have extensive experience managing marketing activities that drive lead generation and brand awareness, as well as a strong understanding of core communications processes such as newsletters, nurturing programs and product messaging. Core Responsibilities

1. Drive key areas of the business’ Brand Awareness activities:
   • Event Management:
     • Identify optimal, industry-relevant events for the Sales team to attend
     • Plan & Organise the exhibitor space, merchandise required, supporting advertising opportunities .etc.
   • Sponsorship Opportunities
     • Research and secure appropriate sponsorship opportunities that will drive brand awareness and reputational impact for the business
   • Award Applications:
     • writing and submitting industry award applications, sharing newsworthy results on social media
2. Take the lead on Communication Management, such as developing and monitoring email campaigns:
   • Existing Customers: Draft and publish newsletters to Existing customers with Company News, Product Updates, New Features
   • Potential Customers: Create nurturing campaigns to engage and convert potential customers
3. Support in the execution, monitoring and optimisation of digital marketing initiatives: PPC, Paid Social Media, SEO, Content Generation (e.g. webinars, podcasts, articles)
4. While working off your own initiative, the ideal candidate will also work closely with the Senior Marketing Manager across all Marketing and Comms requirements

Key Requirements

• 3+ years marketing experience (preferably in a B2B or SaaS environment)
• Multi-talented marketer with demonstrated track record of success across numerous marketing initiatives
• Organised and self-disciplined with the ability to prioritise tasks and focus on multiple projects / deadlines simultaneously
• Excellent written communication skills
• Extremely detail-oriented

Additional Requirements

• Familiar with CRM systems (e.g. Hubspot / Salesforce)
• Energetic and motivated
• Eager to bring innovative ideas to the table and provide value to the business

What can ID-Pal offer you?

ID-Pal is an Irish Award-Winning Identity Verification company that achieved rapid growth within a short space of time and continues to expand across the globe. We are proud of our achievements so far but have much bigger plans and are looking for people who want to be part of that journey.  We can offer you the chance to contribute directly to the growth and success of the company and to build something you are proud of. You will be part of an environment where you will constantly be learning and adapting as the company grows.

If you think you’re a strong candidate for this role please apply by sending your resume to [email protected] – Check out the rest of the team!