Case Study


Gurranabraher Credit Union
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Gurranabraher Credit Union Targets Over 90% Identity Compliance Rate

Implements ID-Pal’s seamless and convenient Identity Verification solution for updating existing member ID information.


As one of the largest credit unions in Ireland, Gurranabraher CU prides itself on being a progressive and pivotal organisation that is at the centre of the local Cork city community. Like all credit unions, Gurranabraher CU must comply with Central Bank regulations around the 4th EU Anti-Money Laundering Directive, which requires the capture and validation of current identity details of members.


Gurranabraher CU needed to put a Strategic Plan in place with the goal of getting the Identification Compliance rate up over 90%. One of the primary challenges that the Credit Union identified was a significant number of out-of-date proof of address details and expired photographic identification documents on file. The business was also aware that their current method of updating member details was frustrating and time-consuming for both the business and its members.

We are delighted with the results from our first ID-Pal campaign and Member feedback has been very positive. In fact we were surprised with the engagement of all ages as well as members based in Australia & USA. We are currently looking at how we can integrate ID-Pal in other Credit Union processes, including online membership and end-to-end loans processing. The introduction of ID- Pal dovetailed perfectly with our Digital Transformation Strategy.

Liam O'Doherty, Marketing Manager
Gurranabraher Credit Union 


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